Daily Archives: 17/11/2012

Marko Rakar: “Ne predviđam novom dnevnom listu 21. stoljeće dugačku budućnost”

Drugog dana konferencije, jedan od govornika bio je i komunikacijski savjetnik, osniva? kolaborativnog bloga Pollitika.com koji je prerasao u udrugu Vjetrenja?a, glasoviti hrvatski bloger, Marko Rakar (@mrak). Održao je prezentaciju naziva „New age media (business) models“. Nakon iscrpne i zanimljive prezentacije Marko Rakar dao nam je odgovore na nekoliko pitanja. Udruga Vjetrenja?a osnovana 2012. godine s ciljem promicanja i osiguravanja prava na pristupu informacijama svim društvenim skupinama i društvu u cjelini. Koji je bio povod, doga?aj koji je pokrenuo osnivanje udruge? Marko Rakar: „S obzirom da sam 2010. bio uhi?en zbog toga što se je sumnjalo da sam objavio neke podatke, 10 sam dana proveo u policiji, onda sam imao…

On-line non-profit media is still developing in Croatia

The second panel on the Conference was about non-profit media. Non-profit media are mostly on-line media, struggling with funding and other organizational issues. The first presentation by Dan Gilmor, famous American technology writer and columnist, gave us an overview of the U.S. non-profit media and non-profit journalism.  First of all, there are all kinds of non-profit media and organizations in U.S.  trying to do new forms of presenting news and issues that are often neglected or completely ignored by mainstream media. Mr. Gilmor pointed out that non-profit journalism is simply different kind of journalism, but it is still journalism with its own rules. Joe Bergantino shared with guests at the Conference…

Benton, Gilmor and Marko Rakar on how to establish credibility, maintain quality and become profitable

The second day of the Conference about traditional values in the new media environment has started. The first speaker was Joshua Benton whose presentation was about new for-profit models. He mentioned different approaches about how to launch independent news media and create independent news source online.  One approach could be picking one particular niche, for example the site politico.com which is simply covering only politics. Mr. Benton highlighted that everything is about organizing. Onwards, something local is sometimes the best niche to start from, for example Somerville Patch, the community news site covering Somerville. Another approach could be a video startup. Nowadays, there is a lot of video advertising. But…

Ms. Marjanović: “Three key words for journalists are: goal, strategy, education”

The last panel of the first day of the Conference started with Daria Marjanovic’s presentation American Way with Croatian View. Ms. Marjanovic is a Croatian TV journalist and professor at Zagreb University, Faculty of Political Science. At the beginning she highlighted one quote to describe situation in the media in 21st century: Society doesn’t change when people adopt new tools, they change when they adopt new behaviours. Ms. Marjanovic talked about what is news in convergent newsrooms means nowadays. She explained what the news is by the case of one and only massacre video from studnet cell phone and the case of Republic Media. The conclusion is that journalists today…

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